Simplicity

Simplicity

From Správy o meste to Simplicity, from whitelabel service business to a SaaS platform.

role

In 2020, I took the position of Lead Designer at Simplicity. We provided a whitelabel communication solution for municipalities in Slovakia. The startup had just secured seed funding to validate product-market fit in the US.

initiatives / projects

Brand identity definition
User research to identify key insights for product decisions
Design system kick-off
UX/UI refactoring of resident mobile app and web admin interface
Coaching colleagues and new team members across disciplines on the double diamond process and human-centered design principles

collaborating

Adam Cigánik Product Design
Tamara Shawkatová Brand Communications
Katka Dudášová Brand Communications

Contributing

UX and UI design - React Native mobile app & React web app
Double diamond design process from discovery to delivery
Weekly agile co-creation
Collaborating on user research and feature prioritization
Design system management
Brand communications creative direction

Leading

Design team hiring
Critiques and 1:1s
Facilitation